Man Bites Dog! A Radical Approach to Raising a Lot of Money for Charity

man bites dog.jpg
0004.jpg
the man biting the dog.jpg
0007.jpg
0008.jpg
0009.jpg
man bites dog.jpg
0004.jpg
the man biting the dog.jpg
0007.jpg
0008.jpg
0009.jpg

Man Bites Dog! A Radical Approach to Raising a Lot of Money for Charity

2.99

A guide to the radical approach of raising money for charity—a blueprint for building a fundraiser that doesn't have to strive to stand out from the crowd, because it avoids the crowd altogether.

Add To Cart
 

Over the summers of 2013 and 2014, I raised over $100,000 for charity with two attention-demanding, audacious undertakings. First, my brother and I pedaled bicycles 4,450 miles across the USA for the children's hospital that saved my life. The following summer, I backpacked 200+ miles through the Sierra Nevada mountains to “summit” both type-1-diabetes and the highest mountain in the contiguous United States with my younger sister. Mostly thanks to an article on Bicycle Touring Pro, I've been privately advising others on the process since.

At its core, Man Bites Dog! is about building creative endeavors/projects that demand attention and spread naturally to raise funds for your cause. Encompassing more than athletic endeavor, this guide seeks to inspire using examples from Australia's “Spider-Man,” the German Center for Political Beauty, and links to some of the greatest PR stunts of all time to get your creative juices flowing as you envision and build a fundraiser designed to spread like wildfire among friends, family, and—if done right—the mass audiences of the media.

My own fundraisers landed dozens of television interviews, radio segments, and newspaper articles and traversed the internet on blogs and podcasts reaching audiences exponentially larger than we could have ever managed on our own—this guide's goal is to help you do the same.

Man Bites Dog!” comes from an old news adage loosely attributed to a dozen different people. I like the phrasing attributed to London’s early 20th century newspaperman, Lord Northcliffe, best:

“If a dog bites a man, that's not news. If a man bites a dog, that's news.”

Like the quote, this guide is about flipping the traditional fundraising model on its head. Instead of joining a crowd of people all doing the same thing to raise funds for charity, we avoid the crowd all-together, building our own fundraisers that are so crazy, controversial, or catchy that the crowd can't help but watch.

This guide will help you approach fundraising from an abstract, creative angle and take you through the entire process of building a fundraiser with six-figure potential.

Add To Cart