Wake Up to the Wonder of It All
I help people see beyond the confusions of consumer culture, live as full and authentic expressions of themselves, and feel the wonder and mystery of being on our blue-green Earth.
Who We AreI write to “save people’s lives while they still have time to live.”
A phrase my brother off-hand-offered in middle-of-nowhere Wyoming while pedaling bicycles across the USA. I was airing my doubts about attending medical school and how, to truly and actually live, we need a different kind of help decades before we dance with death in a hospital. Miraculously, a few days later, a Kiwi in the woods north of West Yellowstone did exactly this for me.
Other influences that helped “save my life while I still have time to live” include:
Anthony Kiedis’s life expressed through his book Scar Tissue
The possessionless riches of Jack Keroauc’s The Dharma Bums
Deep solitude among nature in the mountains bordering Yellowstone
Incredibly inspiring friends found through travel and WONDER WANDER
The collective wisdom of books (particularly the ones on my Bookshelf)
This is the central aim of my writing, website, and creative work.
Who We Are
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We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
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Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build.
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What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Hey! I’m Ethan.
I help people wake up from our cultural dream, live as authentic expressions of themselves, and feel the wonder and mystery of existence.
Here you’ll find:
100+ articles on life, travel, and being human
Free in-depth guides on super cheap travel and ideas that changed my life
Collected Goodness— a monthly curation of the best things in I’ve encountered and experienced
My Bookshelf offering the books, ideas, and quotes that have most shaped how I see the world
WONDER WANDER, the surreal “potluck of experiences” I annually host
All-Time Favorites: