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Wake Up to the Wonder of It All

I help people see beyond the confusions of consumer culture, live as full and authentic expressions of themselves, and feel the wonder and mystery of being on our blue-green Earth.

Who We Are

I write to “save people’s lives while they still have time to live.”

A phrase my brother off-hand-offered in middle-of-nowhere Wyoming while pedaling bicycles across the USA. I was airing my doubts about attending medical school and how, to truly and actually live, we need a different kind of help decades before we dance with death in a hospital. Miraculously, a few days later, a Kiwi in the woods north of West Yellowstone did exactly this for me.

Other influences that helped “save my life while I still have time to live” include:

This is the central aim of my writing, website, and creative work.

Who We Are

  • We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.

  • Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build.

  • What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.

Hey! I’m Ethan.

I help people wake up from our cultural dream, live as authentic expressions of themselves, and feel the wonder and mystery of existence.

Here you’ll find:

All-Time Favorites: